We are a platform that reinvents one of the top 3 irreplaceable foods in our diet – Pasta. We aim to push the boundaries of our heritage to co-create a bold future of Pasta. At Rethink Pasta innovating is a need, a ritual, a new reality.
What is Rethink Pasta?
We are a platform that reinvents one of the top 3 irreplaceable foods in our diet – Pasta. We aim to push the boundaries of our heritage to co-create a bold future of Pasta. At Rethink Pasta innovating is a need, a ritual, a new reality.
Our Selection
Our fresh filled pasta is the perfect meeting point between one of the most ancient italian tradition and an intelligent and sustainable innovation.
PASTA
Our sauces made with innovative processes and products, are a perfect pairing for totally sustainable dishes.
SAUCES
Our snacks and ready to eat products made from pasta are the winning example of how we aim to rethink everyday products.
OTHER PRODUCTS
Our Selection
Our fresh filled pasta is the perfect meeting point between one of the most ancient italian tradition and an intelligent and sustainable innovation.
PASTA
Our sauces made with innovative processes and products, are a perfect pairing for totally sustainable dishes.
SAUCES
Our snacks and ready to eat products made from pasta are the winning example of how we aim to rethink everyday products.
OTHER PRODUCTS
Our fresh filled pasta is the perfect meeting point between one of the most ancient italian tradition and an intelligent and sustainable innovation.
PASTA
Our sauces made with innovative processes and products, are a perfect pairing for totally sustainable dishes.
SAUCES
Our snacks and ready to eat products made from pasta are the winning example of how we aim to rethink everyday products.
OTHER PRODUCTS
Why Rethink Pasta?
We want to explore a new way of looking at what are considered the irreplaceable foods in diets. That is way we decided to innovate one of the top 3 non-replaceable foods for 63% of Millennials and Gen Z. The power of pasta for us: Comfortable, Sustainable, Versatile
Why Rethink Pasta
We want to explore a new way of looking at what are considered the irreplaceable foods in diets. That is way we decided to innovate one of the top 3 non-replaceable foods for 63% of Millennials and Gen Z. The power of pasta for us: Comfortable, Sustainable, Versatile
Our Research and Development
We are a creative laboratory that both develops and searches the food market for new sustainable ingredients, in order to innovate traditional recipes and propose tasty innovative foods. We keep our research constantly updated to design revolutionary ideas with our partners.
Our Research and Development
We are a creative laboratory that both develops and searches the food market for new sustainable ingredients, in order to innovate traditional recipes and propose tasty innovative foods. We keep our research constantly updated to design revolutionary ideas with our partners.
Join Our Journey
The best way to create new ideas is to collaborate with like-minded people.
Join our partner ecosystem and take part in the pasta market revolution